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  What is SEO migration? SEO migration happens when an e-commerce site is migrated from one platform to another. A site migration involves the transferring of search engine ranking, authority, and indexing signals, which indicates to search engines that the store has changed or the website URLs have changed. SEO must be considered and included with any site migration otherwise, you may lose your search engine standing (rankings and traffic). The thing is, any site migration runs the risk of jeopardizing traffic volume, at least temporarily, since Google won't register immediately that a change has taken place and that it must adjust its index accordingly. A professional site migration will protect traffic flow, and eventually, Google will recognize your new site and give it the same ranking as the original site. However, that is the best you can hope for. In reality, site migrations damage SEO standing. Because ranking on Google is so important and can be jeopardized by migration, ...

  Here is something you might not be fully aware of: the terms 'shopping cart' and 'e-commerce platform' are used interchangeably online. There are article titles that indicate shopping carts will be compared, and then the writer jumps right in and writes about e-commerce platforms. I am sure you will agree with me that they are not the same. Shopping carts are software that enables buying and paying; e-commerce platforms are more comprehensive, enabling a shopping experience, markets, product displays, data analytics, and much more. In this article, we will focus on shopping carts, what they are and why online merchants need them. Then we will go into the difference between hosted and open-source solutions. What is a website shopping cart? A shopping cart is a software that facilitates selling and shopping. Integrated into a website, the software allows shoppers and website visitors to select items for purchase on the front side and allows businesses to sell and bill f...

  With increasing globalization, consumers are being exposed to products and services from other countries and want to have the opportunity to either buy products or experience services from other parts of the world. Offering a website experience in multiple languages exposes a website to a broader audience, increasing its competitiveness. Hence more and more stores are becoming multilingual. A multilingual store is an online store that is understandable to customers from different countries. A multilingual store caters to the needs of international customers in their preferred language. Best shopping carts for multilingual stores At this point, it might be wise to consider the multilanguage functionality of your e-commerce store right at the outset. Since this feature is going to become increasingly important in the future, it's wise to consider it when you develop your store website. Experts advise store owners to start with two languages so major changes won't be necessary l...

  It's already a lot of work to run one store on Shopify. Why would you want to run multiple Shopify stores? Well, there are many legitimate reasons. Maybe you are expanding your e-commerce business to sell internationally, or you want to cater to different customer segments. Or perhaps you are creating a separate outlet to sell some of your products at deeply discounted prices. Can You Have Shopify Multiple Stores on One Account? You can't have multiple Shopify stores under one account. You need to set up an account for each store you want open and run each store's inventory through its own Shopify account. However, you can have only one email account associated with all your stores, so all your Shopify-related correspondence will go to the same email account. Common problems you might encounter with running multiple Shopify stores In addition to the added cost and time demands, running more than one Shopify store comes with some typical challenges. Orders:  Store owners h...

  Many online retailers are eager to move their online stores to a new solution that offers better pricing and increased capabilities. In a recent   Digital Commerce 360 survey , 46% of retailers and manufacturers listed "e-commerce platform" as their #1 spending priority. And for many B2B companies today, online features and services that make commerce easier and more personalized for customers are crucial. Some 27% of online retailers plan to switch e-commerce platforms, according to the 2022 survey. Most expect to spend between $25,001 and $500,000 on re-platforming. The reasons for wanting to change platforms vary. Some companies want to move to the cloud, while others want to move from the cloud to their servers. The most popular reason (35% of respondents) was the need to find "commerce software adapted for us and hosted externally in a single-tenant environment." Benefits of automated migration to BigCommerce Automated e-commerce re-platforming uses software ...